The vision for “Maison de PARVESH JAI” is to create simple, fashionable authentic designer wear made with organic materials that are manufactured with utter care and reviving traditional crafts, tailored with the intent to make the fit so comfortable that you’ll never want to take it off. To achieve such a grand vision, the company is committed to providing the best in class customer service in addition to working with only the most detail-oriented reputed manufacturers and promoting eco-friendly fashion to the mainstream. The guiding values and principles for the company are “guilt-free fashion” (letting customers purchase high-quality apparel without shutting out their conscious), “the focus is in the details”, and “eco is not a fad, but our last chance” (sourcing organic fabrics from certified suppliers).